Welcome to Mercedes-Benz at the IAA 2025.
Immerse yourself in the fascinating world of Mercedes-Benz, directly at the IAA 2025 in Munich. Not only the future of mobility awaits you here, but also an exclusive experience to touch, marvel at and drive yourself.
Discover our models up close: from the new all-electric CLA or luxurious EQS to the dynamic AMG performance vehicle. Whether electric mobility, state-of-the-art assistance systems or timeless design, each model stands for pure driving pleasure and technical excellence.
And best of all: From August 29, 2025, you can secure your personal test drive online.
The booking portal opens on this day. Be ready and secure your ride in one of our models. The test drive starts and ends at our Mercedes-Benz exhibition area in the Apothekenhof of the Munich Residence.
Your visit with us. Your inspiration for tomorrow.
Welcome to a place where the future meets emotion. Welcome to Mercedes-Benz at the IAA.